Positive versus Negative Framing Affects Justice Judgments

This research demonstrates the effect of framing on justice judgments. Presenting identical allocation situations in different modes of accomplishing the resource allocation, resulting in either positive (benefits) or negative (harms) outcomes, affects justice judgments. Two independent studies revealed that participants judged non-egalitarian principles (i.e., merit, ability, effort, need, and tenure) as more just when allocation of a resource was presented in the positive framing manner (e.g., to deliver goods or to withhold bads) relative to presenting the exact same resource allocated in a negative framing manner (e.g., to deliver bads or to withhold goods). It is suggested that the way resource allocation is framed evokes favorable (or unfavorable) associations that cause people to judge the situation as more (or less) just.